NextHome Named Franchise Business Reviews 2021 Culture100 List

NextHome was recently recognized on Franchise Business Review’s second annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2021 report on the Best Franchise Cultures.


NextHome, Inc. is an independently owned national franchisor with a focus on changing the way consumers work with local agents and shop for real estate online. The NextHome franchise, founded in 2014, has 510+ offices and nearly 5,000 members across 48 states. The company closes over 29,500 transactions annually worth over $8.3B in volume.

Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in special interest reports throughout the year that identify the top franchises in specific sectors.

NextHome was among 224 franchise brands, representing nearly 25,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures. Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 12 questions specifically focused on leadership, core values, whether they enjoy being part of the organization, and would they recommend their franchise to others.

“The impact of the pandemic this past year on small businesses has put the spotlight on franchise culture more than ever,” said Michelle Rowan, President and COO of Franchise Business Review. “Our research into hundreds of brands really shows which ones held up the best when rated by their franchise owners. The franchise companies that have the honor of being named to our Culture100 list are clearly among the best of the best franchise opportunities.”

The NextHome Culture has been a differentiator for the franchise since its inception in 2014. Their Humans Over Houses motto and mindset puts people first in an industry that so commonly forgets about the human connection in a tech-driven world.

“Being recognized on the Culture100 list is directly attributed to all NextHome members who’ve helped curate what our franchise has come to be, and continues to grow to become,” said Keith Robinson, NextHome’s Chief Strategy Officer. “However, to ensure a cohesive culture, there must be a consistent underlying philosophy tying everyone together. For NextHome, it’s that we all strive to put Humans Over Houses. We know that so long as we don’t lose focus on the humans who buy and sell houses, and the amazing agents who help them through the process, everything will be fine. ”

Earlier this year, NextHome was also named No. 1 on Franchise Business Review’s list of the Top Franchises for 2021 in owner satisfaction, as well as a Top Franchise for Women.

Visit to see the full list of the 2021 Best Franchise Cultures.

NextHome Launches NextMortgage!


NextHome, the No. 1 real estate franchise, and CMG Financial, a national privately-held, mortgage banking firm, announce the launch of their new joint venture partnership, NextMortgage.

NextMortgage will launch with offices in Florida, South Carolina, North Carolina, and Kentucky first with plans to continue expansion throughout the United States. The company will be a collaborative partnership centered around the very best loan officers with a focus on culture, guidance, knowledge, and educating consumers to make empowered real estate decisions.

NextHome is the No. 1 franchise in the U.S. across all categories for 2020 based on customer satisfaction. Their ethos as a company has been to put humans first and trust that the business will follow and grow by providing exemplary service to their franchisees. NextHome plans to carry that same mindset and approach to the mortgage business, by building a company with the same principles.

“It’s rare to find a mortgage company that shares our same vision and principles, but after meeting the team at CMG Financial, we knew they were the right partner to create an entirely new mortgage experience for the NextHome membership,” said NextHome CEO James Dwiggins. “We’re truly excited at the prospect of developing a simpler, concierge-based real estate experience by combining the very best real estate agents and loan officers in the business.”

Similarly, CMG Financial thrives because of its loan officer-centric culture, with leadership working together to support branches on the local level and deliver the tools they need to succeed. One of the advantages of the joint venture partnership with CMG Financial is that loan officers will gain access to nationwide operations support plus proprietary products available exclusively to CMG and its affiliates.

First-time homebuyers can take advantage of HomeFundItTM, the down payment gifting platform, to accept and apply monetary gifts toward their down payment and buy a home sooner with a larger down payment.

Experienced homeowners may benefit from the All In One LoanTM, a first lien HELOC that combines mortgage financing and banking to help homeowners pay off their mortgage faster and reduce the lifetime cost of mortgage interest, all while maintaining access to home equity as needed.

“We are thrilled to be working with NextHome, a company that is dedicated to personalizing the real estate experience and believes in the individual over the deal. Here at CMG Financial, culture is crucial to the success of our company. Finding a like-minded partner helped shape the creation of NextMortgage – a new mortgage lender that is heavily focused on improving the overall home buying experience for all parties involved,” said Chris Harris, SVP Joint Venture Manager, the CMG Financial.

For more information, contact DJ French at NextHome Neighborhood Realty, or


Announcing The Casan Collection – NextHomes New Luxury Brand


NextHome entered the real estate space in 2014 to make a difference in the industry. So what is the NextHome difference? We listen. As a franchise, NextHome has taken great strides within these six years, overcoming various challenges that spurred new strategies to best fulfill the needs of our NextHomies as they service hundreds of unique markets across the country.

Introducing… The Casan Collection.

NextHome members are innovators, passionate about redefining the real estate experience in ways that prioritize the value of the human relationship. We understand that people looking to buy or sell their home are looking to do so with the greatest ease, placing their trust in us to expertly guide them through the process.

Luxury clients share these same qualities, plus an innate desire for something exclusive, someone who recognizes their unique wants and needs. The Casan Collection was specially designed to meet the standards of the top 10 percent of the market and set a new benchmark in luxury real estate.

Our commitment to elevating the highly specialized sale of luxury homes translates to the Casan Collection being available only to NextHome members who have completed a thorough training and certification course through the Institute for Luxury Home Marketing. As the leaders in this space for nearly two decades, the Institute has deep knowledge of the affluent clientele that makes up that top 10 percent of every market.

“The Institute’s intensive, two-day training program teaches real estate professionals how to work with the affluent and how to anticipate their ever-changing needs, especially in this market,” said Diane Hartley, President of The Institute. “Agents armed with this training and access to the beautiful branding of the Casan Collection will most certainly stand out in their markets.”

When creating Casan’s brand identity, we teamed up with the world’s leading design firm Pentagram to create what this new name in luxury real estate would look like. Along with the sophisticated visual identity, we developed a set of guidelines for the marketing package each Casan listing deserves. Implementing high marketing standards has been a major area of success for NextHome, and Casan will follow suit to ensure a superior experience.

Every Casan Certified agent and every home in the collection observes these high marketing standards that are strictly monitored, giving agents a formula for success in advertising these high-end residences. These guidelines include requisite usage of the elegant Casan yard signs and print materials, staging, professional photography and 3D tours, floor plans, along with the hand-curated tools LUXVT and Studeo.

LUXVT is a global advertising package like no other that features listings in top-tier media outlets such as The New York Times, The Wall Street Journal, Robb Report, Mansion Global, and duPont REGISTRY™. More than placement in these publications, LUXVT provides hundreds of international ads, an elegant video tour, social media marketing, and more. The integration between LUXVT and NextHome means no Casan agent has to enter the same data, again and again, the listing information is fed seamlessly between the platforms for maximum efficiency. Reaching a global audience has never been easier.

“LUXVT is extremely thrilled to be a part of the Casan initiative,” said Charles Bornheimer, LUXVT Founder and CEO. “LUXVT and NextHome share a vision for luxury real estate marketing that’s accessible and easy for agents while delivering an irresistible value proposition to home sellers. Through Casan, both agents and homeowners will benefit from this tech-driven, distinctive approach to luxury.”

A crucial component of Casan’s success comes from our partnership with Studeo. NextHome and Casan Certified agents enjoy automated digital storybooks for qualifying listings, showcasing a client’s residence through dynamic visuals, picture carousels, animations, and more.  It’s an immersive experience that brings the story of the home to life, at a time when affluent buyers are looking for a compelling narrative.

“We created Casan to be the new benchmark in luxury real estate,” said James Dwiggins, Chief Executive Officer of NextHome, Inc. “Luxury is about exclusivity, which prompted an elevated brand identity and minimum marketing standards – thus setting the bar high and setting Casan Certified agents apart from the crowd. We’re adding to the NextHome brand, building an elite collection of marketing and tools to give our agents the edge over the competition.”

Gaining the trust of refined clientele comes with an unwavering commitment to excellence with zero shortcuts. NextHome’s Casan Collection is the next level of luxury real estate.


Interested in being a part of  the NextHome Neighborhood Real Estate team? Contact DJ French at


Winter Springs Home for Sale – 1141 Dappled Elm Ln

Tuscawilla Home for Sale

Tuscawilla Home for Sale

No need to leave the state when you already feel like you’re in the Foothills of North Carolina. This 3 bedroom 3 bath home sits on the edge of a hill overlooking the heavily wooded backdrop of Howell Creek, invoking the peacefulness of a lodge in the middle of the mountains. Enjoy the sunrise over the 6th green of Tuscawilla Country Club in the morning from the back deck, and a glass of wine in the evening from a second deck off the dining room. Like having visitors? The cozy downstairs hosts a private living area with wet bar, fridge, fireplace and attached 3rd bedroom complete with en suite. Both the private living area and bedroom have sliding glass doors leading out to their own private patio overlooking the heavily wooded creek. Back upstairs you’ll find the ceiling in the living area finished with tongue and groove cedar beams, adding to the charm of the home. The kitchen has plenty of storage including a separate walk in pantry and second refrigerator. The Master Bedroom is generous in size, includes a closet finished with custom shelving and sliding glass doors leading out to the rear deck. With 7 sets of sliding glass doors and 3 different Decks/Patios, you will find plenty of options to “bring the outside in”. If you play golf, jump in your golf cart parked in your covered cart parking spot right at the entrance to your home. Take it to social events at Tuscawilla Country Club or maybe dinner on the outside patio at Dominics Restaurant, both located right within the community. When you return home, don’t worry about maintaining the lawn because that is already taken care of by your HOA. Home repairs should be minimal as well with the roof, 2 a.c. units, and dishwasher all replaced within the past 5 years. Don’t miss this opportunity and call DJ French at 321-277-7042 today to schedule your own private showing!